The Power of Promo

WHY PROMOTION IS IMPORTANT?

Promotional items are defined as items that have an advertiser’s logo and/or message on them.
They are usually given away free by companies to consumers.

MEDIA 5

THE POWER OF PROMO

In today`s competitive landscape, marketing is vital for companies wanting to raise awareness of their brands.

But traditional forms of advertising such as radio, television and print have become expensive,
have a limited lifespan and don`t allow customers to physically interact with your brand.

SO WHATS THE ANSWER ?

PROMOTIONAL PRODUCTS WORK!

PROMOTIONAL PRODUCT OFFER TANGIBLE & LONG-LASTING ROI

Optimise your marketing budget with our comprehensive range of Promotional Products and world-class, in-house branding solutions!

Optimise your marketing budget with Promotional Products!

U.S. consumers were asked which promotional products they currently owned?

As the graphic below reveals promotional pens and drinkware are widely owned by consumers across the United States. Nearly 9 in10 consumers report owning each. In fact, most categories of promotional products are owned by more than half of consumers!

STAYING POWER

Respondents were asked how long they keep a typical type of promotional item?

The number of impressions a product makes was derived from multiplying how long a recipient has the product by how many people they come in contact with when using it by the frequency of its usage. In the U.S., outerwear generates the most impressions (6,100) of any item measured in the study. This is because outerwear is often worn in public places where it can be seen by many people. Other items that deliver a large number of impressions are headwear, T-shirts, bags and writing instruments.